Privacy Policy

Effective Date: March 2, 2025

Welcome to PawMark (“we,” “us,” “our,” or “PawMark”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our website, paw-mark.com, or interact with our services. By using our website, you agree to the terms outlined in this policy.

This policy is designed to comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

1. Information We Collect

We collect the following types of information:

1.1 Personal Information

  • Contact Information: Name, email address, phone number, and shipping address.
  • Payment Information: Credit card details, billing address, and transaction history (processed securely through third-party payment processors).
  • Account Information: Username, password, and preferences if you create an account on our website.

1.2 Non-Personal Information

  • Technical Data: IP address, browser type, device information, operating system, and browsing behavior.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience and analyze website traffic.

1.3 User-Generated Content

  • Photos, reviews, or comments you submit to our website or social media platforms.

2. How We Use Your Information

We use your information for the following purposes:

  • To Process Orders: Fulfill purchases, process payments, and deliver products.
  • To Communicate with You: Send order confirmations, shipping updates, and respond to inquiries.
  • To Improve Our Services: Analyze website usage and customer feedback to enhance our offerings.
  • For Marketing Purposes: Send promotional emails (only with your consent) about new products, discounts, and events.
  • To Comply with Legal Obligations: Meet regulatory requirements and protect against fraud.

3. Legal Basis for Processing

Under GDPR, we rely on the following legal bases for processing your data:

  • Consent: When you opt-in to receive marketing communications.
  • Contractual Necessity: To fulfill orders and provide services you request.
  • Legitimate Interests: To improve our website, prevent fraud, and ensure security.
  • Legal Obligations: To comply with applicable laws and regulations.

4. Data Sharing and Disclosure

We do not sell your personal information. However, we may share it with:

  • Service Providers: Third-party vendors who assist with payment processing, shipping, marketing, and website analytics.
  • Legal Authorities: When required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

All third parties are contractually obligated to protect your data and use it only for the purposes we specify.

5. Data Storage and Security

  • Storage Location: Your data is stored on secure servers located in Canada and other jurisdictions as necessary.
  • Retention Period: We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
  • Security Measures: We implement technical and organizational measures, such as encryption, firewalls, and access controls, to protect your data from unauthorized access, loss, or misuse.

6. Your Rights Under GDPR

As a user, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data under certain conditions.
  • Right to Restrict Processing: Limit how we use your data.
  • Right to Data Portability: Receive your data in a structured, commonly used format.
  • Right to Object: Object to processing for direct marketing or legitimate interests.
  • Right to Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at [email protected]. We will respond within 30 days.

7. Cookies and Tracking Technologies

We use cookies to enhance your browsing experience and analyze website traffic. You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.

8. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or Privacy Shield certification (for U.S. transfers).

9. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect or process data from individuals under 16. If we become aware of such data, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

PawMark
988 Eglinton Avenue West
Ontario, Canada
Email: [email protected]

By using paw-mark.com, you acknowledge that you have read and understood this Privacy Policy. Thank you for trusting PawMark with your personal information! 🐾